Wednesday, 7 December 2011

One Day Brief - Shoe Advertising

We were given a One Day Brief on the theme of shoe advertising and put into groups to work together for the day, 9:30 - 3:00. The rules were to only use the shoes available within the class, and to present three final images complete with a logo for the chosen shoe brand. We were told to use the studio and any resources or props available in uni on that day.
My group decided to create advertising images for the brand 'Vans' as on of our group was wearing a pair, and we knew a few other people who were also wearing some. Therefore our initial ideas were shots featuring several pairs of Vans shoes. The Vans brand has a sporty, grimey image, often associated with skateboarding, alternative music scenes and urban culture. We wanted to try and communicate this in our images.



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